We all remember when Instagram went Insta-video in June of this year, and as a result, we now get fifteen seconds of filtered videos raging from beautiful landscapes and cat fights—actual cats fighting. However, today Instagram announced Instagram Direct. A new feature in which IG users will now be able to send photos that they normally will edit and share on their Instagram profile, but instead send privately to a friend.
“Sometimes you want to be able to share not with everyone, but just a specific group.” — Instagram founder Kevin Systrom at today’s announcement in New York.”
Instagram Blog has more,
“There are, however, moments in our lives that we want to share, but that will be the most relevant only to a smaller group of people—an inside joke between friends captured on the go, a special family moment or even just one more photo of your new puppy. Instagram Direct helps you share these moments.”
Video Featuring IG Direct:
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